Case Studies
Understanding Consumer Lifestyles: Family Life Cycle
Have you ever worried that once having children, your social life will… simply… evaporate? While some parents...
Jobs To Be Done Analysis
A bay-area technology company was in the process of developing new customer-facing hardware, and approached Strop to generate...
Understanding Your Digital Userbase
You want your digital offerings to provide your customers with all the tools they need to engage with your product. You...
Optimize Product Formulations in Real-Time: Fast Casual Entrees
You have developed exciting new product concepts, but how can you optimize those concepts to generate the most compelling...
The Power of Brand: Enlightenment During the Dark Ages
Sebastien Artois became head brewer of a small Belgian brewery founded during the dark ages – four hundred years before...
Sparkling, Still, or Tap Water?
Apparently, if the waiter waited until after the wine order was placed, he wouldn’t even have to ask.
In a recent study,...
The Drive-Thru Wars Heat Up
We recently conducted research on the fast food industry within 4 states scattered across the US. The study uncovered notable...
Identifying The “Influencers” In Your Category
We recently surveyed a group of consumers in the US to understand their thoughts and behaviors around recommending products...
How Spicy Is Spicy?
It depends on where you are.
We recently conducted research on food spiciness preferences across 16 states across the US....
Southern Gentlemen Archetype
Hunters drink whiskey, socialites drink wine.
We recently conducted research on attitudes and behaviors of men in South...
Consumers’ Lifestyle and Choices Affect Purchase Decisions
Do you know how your consumers’ lifestyle and choices affect their purchase decisions?
We recently worked with a pet...